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Avon is one of the world's most well known and recognizable direct selling brands in the market. I worked on the global creative team where we developed concepts and executed various beauty catalog campaigns and layouts that were distributed to all markets globally.
My role was to concept and bring ideas to life for new product launches. The process included: coming up with concepts, creating photography mood boards and presenting layouts to project stake holders. After the concept was approved, I collaborated closely with photo producers, stylists, photographers on set as well as art directed external illustrators that were commissioned for on a project by project basis. I also worked closely with retouching and production teams post photo shoots to oversee the project through completion. Further below are some examples of the product campaigns that I have worked on.
This is an example of one of the mood boards that I created during the ideation phase for the above Fantasy Land layout. Inspired and shaped by a few visuals on the mood board, the final layout features: a tight eye macro shot as the main beauty image and the multicolored light background behind the product further nods to the colorful fantasy vibe in a visual way.
