SUMMER 2025 TENNIS
WINDOW ACTIVATION
For the Summer Sports collection launch, we activated store windows with a custom 3D installation: a clean grid of tennis balls suspended in layered rows to create depth and visual interest. Below is the final launch execution, along with a few alternative configurations that I explored during the process.
I led the concept from brief through execution while developing multiple approaches to the idea. Once the concept was landed and approved I partnered with our production team and 3D vendor to refine the concept so it would scale and look consistently in any store. The installation rolled out to Athleta’s top 50 performing stores nationwide.
Alternative tennis ball window configurations.
Final creative in Soho NYC and Park Meadows Mall, CO
Storefront vertical banner signage
HOLIDAY 2024
SIMONE BILES DROP
A few months after the Summer Olympics, Athleta kicked off the holiday season with none other than the GOAT herself, Simone Biles. The holiday collection was co-created with Simone, and to amplify her personality, we brought her signature style beyond the clothing and into the windows. Simone hand-wrote the headline, which we transformed into custom window decals for store windows.
